gEDA-user: Guerilla marketing...

John Doty jpd at noqsi.com
Fri Jan 30 12:23:24 EST 2009


On Jan 29, 2009, at 11:40 PM, Steve Meier wrote:

> Let us be clear on this concept. The EDA market place is in the 4 to 5
> billion dollar range per year.
>
> http://www.eetimes.com/news/design/business/showArticle.jhtml? 
> articleID=175701340
>
> You can do all the gorilla marketing that you want to end users who  
> are
> tied to the dominant tool sets, but it won't do you any good.

When Jobs and Wozniak were tinkering in that garage, the dominant  
computer hardware was System/370. They were wise not to try to  
compete with that.

> If you
> want to get these users to move to another tool set there has to be a
> migration path and an interoperability path.

gEDA's interoperability at the netlist level is better than any other  
thing I've seen. Nobody has solved graphical interoperability here,  
and gEDA won't either.

>
> The issue isn't, is geda or kicad technologically competitive  
> tools, the
> issue is can users move designs back and forth from the established  
> eda
> tools and the free tools?
>
> If you answer yes then you reduce the risk of the users if you  
> answer no
> then the safe action of the users is to stick with the tools that they
> know.
>

I think it's silly to think gEDA can go after the users who are  
locked in to the big tools. gEDA's natural users are those who are  
locked out by the high prices. Students, startups, part timers, ...

If we give people a tool that gives them the leverage to do big jobs  
with small resources, the ones with small resources will adopt it,  
they'll thrive, and gEDA will ride to success on their coattails.

John Doty              Noqsi Aerospace, Ltd.
http://www.noqsi.com/
jpd at noqsi.com





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